The disturbing advert for the newborn baby posted on OLX was live on the site for 12 hours before It was pulled for breaching the site’s terms and conditions. The Brazilian baby was put up for sale for just $430. The ad featured a snapshot of a little boy, dressed in a blue outfit, alongside the caption “Cries a lot and did not let me sleep and I have to work to survive”.
But police children protection officer Marcela Orçai said officers were now trying to track down the person who placed the promo. “We are trying to locate the person who posted the ad”, Orçai said.
OLX, which has operated in Brazil since 2010, said it had no involvement between advertisers and customers using its platform, reports Jornal do Brasil. OLX classified website is the largest consumer trading website in the world with a presence in some 107 countries. Each month the company reports that it receives more than 100 million users buying and selling goods and services on its free classified site.